California Beach Camp

We’re all busy, and especially on the internet have to juggle speed of implementation, cost of implementation, and potential benefits in order to figure out how to maximize results. So since this is a real world guide for busy people, here’s a top marketing firm two cents on what gets you the biggest bang for the buck: 1) Don’t skimp on the competition research, you might just get a million dollar idea from looking at what your competitors are doing or not doing. 2) whatever you want people to do on your page such as call or fill out a form, look at the page and make sure that it is emphasized, very clear, and simple. Make sure the phone number is so big that its super easy to read. Its ok to even be a bit bombastic with bigger graphics that lead the eye to exactly what you want them to do. 3) If you page isn’t performing the way you’d like and you don’t have a lot of time, just change the headline. If you have more time to do a proper split test, try 4-5 different headlines and let them all fight it out. 4) Reduce the number of fields that people have to fill out to the absolute minimum. If you’ve already done that try a different location of the form. 5) Don’t be afraid to have your web designer try a short and a long version of your target page. There can be a big difference in performance depending on your offer. This may sound too simple but any marketing firm worth its salt will have you focus on these points for your online marketing.